the essential link between humor and creativity

According to Arthur Koestler (in The Act of Creation), humor in all its various forms is rooted in mock confusions of two or more usually different components, which may then result in so-called bisociative acts. In one form or another, it is often delivered through bait-and-switch. The audience is “baited,” or led to believe that a particular train of thought is in play. And then, abruptly, as a result of the punch line, a disarming switch of attention occurs, and a momentary confusion erupts. The effect is a double awareness in which A is A, while, at the same time, A is also not-A.

In performing bait-and-switch routines, it is customary to feature a pair of comedians, one of whom, known as the straight man, is the person who sets up the pattern—the bait—for the audience. The second person ignites the laughter in the process of airing the punch line. In Abbott and Costello, Bud Abbott is the straight man, while Lou Costello makes the pretended confusions. In Burns and Allen, George Burns is the straight man, while his partner, Gracie Allen, is the sort-crosser. Sancho Panza is the straight man in Miguel de Cervantes’ Don Quixote. In Mister Magoo cartoons, Magoo’s impoverished eyesight leads him to mistakenly think that A is not-A, while Waldo provides the conventional view. In the case of Sherlock Holmes, it is the insightful detective whose cleverness takes us by surprise, while Watson underscores the norm. more>>>