The magazine's publication continued for 21 years. It was chosen by Milwaukee Magazine as one of "the best things in Milwaukee" and was also featured prominently in the Whole Earth Catalog, Communication Arts, AIGA Journal, and other publications.
Elsewhere, I have said that BALLAST was an online commonplace book. For those who may not know the term "commonplace book," it is a notebook or scrapbook of sorts in which someone collects interesting information (bits that trigger a double take) that he or she has run across. I had initially posted such findings (both text and image items) on a bulletin board in the hallway outside my office at the university. It became popular, as students who were passing by would check for the newest additions. With BALLAST I began to post such things not in the hallway but in a self-published quarterly mailing.
Throughout the life of the magazine, this forced me to keep reading, in search of flotsam and jetsam to include. In time, I also published essays and a multitude of book and film reviews, all of which were then republished in the journal Leonardo (MIT). But at least half of the pleasure derived from the inclusion of visual components that my students and I or others produced, or from historic sources. All issues of the magazine have since been scanned for reposting on the internet by the ScholarWorks division of the Rod Library at the University of Northern Iowa. Anyone can now search, read online, or download (free of charge) all issues of BALLAST as printable pdfs.











































