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| Cover of Graphic Design Process (2012) |
Graphic Design Process: From Problem to Solution
by Nancy Skolos and Thomas Wedell
Laurence King Publishing, London, UK,
2012
192 pp., illus. Paper, £19.95
ISBN: 978-1-85669-826-9.
...
A solution to a design problem (a poster, book or web design) is a noun:
it is a tangible, knowable thing. But the process it develops from is
closer to a verb. It is made up of constantly flowing events (like
William James’ “stream of consciousness”) and is typically so faint,
non-linear, and elusive that we hardly know it’s going on, much less how
to grasp and define it.
While its authors admit to the challenge, this book makes a valiant
attempt to shed light on the perpetually “moving target” of problem
solving in design (a subject that’s closely related, of course, to
innovation in any discipline), and it does so in a clever way. It does
it by purposely looking aside, not unlike how stars appear more clearly
at times by looking at them indirectly. It introduces 20 case studies,
by discussing the widely varying work of design teams and designers from
throughout the world, by talking with those designers (about their
influences, work strategies and beliefs), and by looking for evidence of
the process itself, however that might be discernible from thumbnail
sketches, experimental studies, preparatory models, and revision proofs.
The works in the book are highly diverse, in part because graphic
design is no longer as tightly defined as it was. Today, as the authors
remind us, it “spans many media, offers exposure to endless subject
material, and reaches into countless other disciplines for inspiration.”
Even more distinctions arise because “there is no single way to conduct
a design practice” and “every project demands its own way of working.”
The structure of this book reflects the often-bewildering manner in
which problems progress toward solutions, sometimes by loopy, meandering
routes. The book begins by focusing on two widely shared initial
concerns, “research” and “inspiration” (which can and do take many
forms), and concludes with “collaboration.” Propped up by these
structural bookends are four other sections that deal with more specific
means for exploring potential solutions: “drawing,” “narrative,”
“abstraction,” and “development.”
What struck the authors (they are teachers as well as designers) is how
seemingly little agreement they found among the 23 designers, whose
primary zones of concurrence were three: “[T]he busier a designer is,
the more ideas mix in the mind for inventive solutions; ideas usually
come when a designer least expects them; and exposure to visual art at a
young age, through a relative, teacher, or friend, opened a path to
design.”
more…